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Digital Media Intern
About the placement/internship

Why did you decide to do a placement/internship?

This internship was the perfect opportunity for me to build up my CV and gain work experience in digital media, an industry I have always been interested in. I also wanted to broaden my career prospects after Uni.

How did you find your placement/internship?

Career Connect

Application process

It was an online application through Career Connect and then I was invited to interview with

What made you choose this organisation for your placement/internship?

I have also always been interested in the media industry and the company's advocacy for helping people and their wellbeing are values that I am passionate about. I wanted to be a part of writing content that helps people and makes a difference.

Main responsibilities

• Writing high-engagement social media content that reflects the brand voice
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers’ needs and gaps in our content and recommend new topics
• Proofread and edit blog posts before publication
• Data collection & Analysis
• Researched industry-related topics

Typical day

• Morning meeting with the team about our goals and tasks this week
• Research different topic ideas and come up with a plan
• Write and edit drafts
• Research competitors and other marketing strategies
• Collect data and store in spreadsheets
• Work within a team and individually

What did I enjoy about my placement/internship?

I enjoyed content writing and researching different topics to write about! I am a massive advocate for wellbeing and mental health, so writing informative and helpful content made me feel like I was truly helping people. I also enjoyed the digital marketing courses and how my ideas were valued and listened to.

Challenging aspects

I did not have the always have prior knowledge about certain topics and this made writing certain pieces of content more challenging. However, I received a lot of support and persevered to gain knowledge in these areas and produced good content.

Did you use any skills learned from your course?

I had to complete digital marketing courses prior to the internship, and these provided me with fundamental knowledge about the industry. I am also more confident in my content writing skills and ability and work towards deadlines.

Has your time on placement influenced your future career choice?

Definitely! I am now even more interested in content writing and marketing than before, and the experience from this internship has really helped me in job applications and interviews for similar positions.

As a result of your placement/internship, what are your next steps in planning what you want to do after graduation?

I am interested in a career in content writing/copywriting or marketing.

Send a question to Caitlin about their placement/internship

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Form completed: 10 Oct 2022

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